With Impact Marketplace, you can purchase the following ad formats:

• APTO automated page takeover (1800x1000, 970x1000)
• Billboard (970x250)
• Billboard video reminder (970x250)
• Billboard Launch (970x250)
• Halfpage Ad (300x600)
• Halfpage Ad Launch (300x600)
• Native Outstream (400x225)
• Mobile Interscroller (320x500)
• Mobile Portrait (320x400)
• Mobile Swipe Cube (300x250, 320x240)
• Mobile Halfpage Ad (320x240)

IMPACT Marketplace does not use cookie-based audiences but instead offers channels. All websites are part of an IAB Tier 1 category. You can view the IMPACT inventory web app for a live overview of the available supply.

All other targeting, such as first-party audiences, is handled on the DSP side. However, there are limitations when it comes to third-party audiences, such as Google’s own audiences in DV360. Using these audiences may result in underperformance or no delivery at all. Read more here about using deals in DV360.

All creatives are delivered through our ad server Admire. Expect detailed Rich Media statistics, including engagement, video, and viewability metrics per creative.