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Rich Media benchmarks - 5 popular formats

Posted on November 21, 2023

It is already November so it's time again for new Rich Media benchmarks! In this overview, we look at the performance of 5 popular rich media formats.

These benchmarks cover the period from January to September 2023 and are compared based on three metrics:

  • Click Through Rate (CTR)
  • Engagement Rate – engagement in this case is all the user's intentional interactions (clicks, buttons, enlargements, video controls)
  • Viewability Rate – according to the usual MRC standard (1 sec)

Metrics per format

We have chosen 5 popular formats on desktop and/or mobile. Check out the table below to see which ones these are and how they perform against the above metrics.

Go to the Weboshowcase to see all Rich Media formats and get inspiration for creation and all possible (interactive) features!

Do you have questions about these figures or are you looking for the benchmarks of other Rich Media formats?
Please contact us: email us at sales@weborama.nl or call +31 20 524 66 90.